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Rockwell Hall

Creativity is a crucial skill in today's VUCA world. Business, government, and academia all recognize its tremendous value. We simply have to learn to sharpen our creative thinking if we want not only to survive but to thrive.

We have researched and taught creativity, creative problem-solving, and change leadership for more than half a century.

Our roots go back to Alex Osborn — the prestigious adman, the originator of brainstorming, and the creative problem-solving process. We pride ourselves on carrying his vision into the twenty-first century and beyond.


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Center for Applied Imagination

1300 Elmwood Ave  •  Chase Hall 244 •  Buffalo, NY 14222
Phone: (716) 878-6223 •  Fax: (716) 878-4040