Creative Problem-Solving Model

The Creative Problem-Solving Model is a scientifically proven method to enhance creative thinking and use it to approach and solve complex challenges. 

First developed by Dr. Alex F. Osborn in the 1940s, the Creative Problem-Solving Model was further elaborated with his colleague, Dr. Sidney J. Parnes, in the ‘50s and ‘60s. The Osborn-Parnes CPS Model is the precursor of many creative problem-solving methods that are still in use in the business world today, including Design Thinking.